Reclaim India Project's election campaign film for Abhinav Mishra, candidate for Delhi's Rohini-D ward, made by Fable.
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Reclaim India Project's election campaign film for Abhinav Mishra, candidate for Delhi's Rohini-D ward, made by Fable.
Goal
Persuade the swing voters in the candidate's constituency to vote for the candidate in the election.
Result
The candidate estimated that the intervention of three films combined with intensive distribution for 4 to 5 days resulted in 7 to 14 percentage point additional vote share for the candidate.
The vote share of the candidate's party in the constituency exceeded the benchmark (statewide vote share of the candidate's party) for the first time since 2014, after trailing the benchmark for four consecutive elections.
The vote share swing for the candidate's party in the constituency exceeded the vote share swing for candidate's party in all similar constituencies by at least 5 percentage points.
Audience Response
The vote share of the candidate's party in his constituency outperformed statewide vote share of the party (2.3 percentage point surplus) for the first time since 2014, after underperforming in four consecutive elections (2.3 percentage point average deficit).
The vote share swing for the candidate's party in his constituency is 4.9 percentage points higher than the party's highest vote share swing and 10.3 percentage points higher than the party's average vote share swing, in similar constituencies.
Client Experience