Video campaigns that deliver
Conceptualise brand stories that deliver results and bring them to life through creative professionals who live your brand.
Maximise Campaign Impact
Drive Brand Vision
Be In Control
Campaign Conceptualiser takes communicators through an automated process to define an effective creative brief for their campaigns.
Communicators provide inputs about the campaign's goal, category, brand, target audience and the platform uses these to recommend brand positioning, story types, production types, moods, tones, and psychological needs that will move the audience towards the required action. The output is a creative brief that creatives can easily understand.
It is built on top of Metaphor, Fable's proprietary algorithm that identifies relationships between business and marketing parameters, and their communication and creative counterparts.
Creative Selector recommends creatives on the basis of the brief generated by Campaign Conceptualiser.
It recommends freelancers, production houses and studios from Fable's social network of creatives who are likely to be the most effective for bringing the campaign to life. It pairs up creatives who write stories with those who produce stories and recommends them as a team for optimal results.
It is built on top of Zimmer, Fable's proprietary algorithm that profiles creatives on the basis of their geographic location, demographics, psychographics, and portfolio.
Co-founder, Arche Academy
"The recommendations are exactly what I expected. Great research work!"
Co-founder, The Healthy Billion
"The creatives recommended by Fable actually suited my brand's nature quite well."
How it works
So, let's obtain results for your video campaigns