Video campaigns that deliver

Conceptualise brand stories that deliver results and bring them to life through creative professionals who live your brand.

Key Benefits

Maximise Campaign Impact

Maximise Campaign Impact

Create video campaigns that move your audience towards required actions. Conceptualise a goal-driven campaign and work with creatives who understand your industry and target audience.

Drive Brand Vision

Drive Brand Vision

Bring to life stories that develop strong brand associations in the minds of your audience through creatives who relate to your brand emotionally and care for it.

Be In Control

Be In Control

Discover best creatives from our global network who can deliver your campaign as per your budget, timeline, language, and location. And rest assured about your project's execution, because Fable's got your back.

Campaign Conceptualiser

Campaign Conceptualiser

Campaign Conceptualiser takes communicators through an automated process to define an effective creative brief for their campaigns.

Communicators provide inputs about the campaign's goal, category, brand, target audience and the platform uses these to recommend brand positioning, story types, production types, moods, tones, and psychological needs that will move the audience towards the required action. The output is a creative brief that creatives can easily understand.

It is built on top of Metaphor, Fable's proprietary algorithm that identifies relationships between business and marketing parameters, and their communication and creative counterparts.

Creative Selector

Creative Selector

Creative Selector recommends creatives on the basis of the brief generated by Campaign Conceptualiser.

It recommends freelancers, production houses and studios from Fable's social network of creatives who are likely to be the most effective for bringing the campaign to life. It pairs up creatives who write stories with those who produce stories and recommends them as a team for optimal results.

It is built on top of Zimmer, Fable's proprietary algorithm that profiles creatives on the basis of their geographic location, demographics, psychographics, and portfolio.

Recent Projects

Communicators Speak

Ronak Kumar

Ronak Kumar

Co-founder, Arche Academy

"The recommendations are exactly what I expected. Great research work!"

Rohit Kumar

Rohit Kumar

Co-founder, The Healthy Billion

"The creatives recommended by Fable actually suited my brand's nature quite well."

Pranab Salian

Founder, Pamper

"The creative brief process actually helped me understand my own requirements better."

How it works

So, let's obtain results for your video campaigns

Communicators on Fable

Exhale Sports
Pebble Cart
Health Kart

Featured Creatives

Kshitij
Kshitij Nagar
Visual Journalist, Delhi
Priya
Priya Ranjan
Social Diarrhoea, Mumbai
Mohan
Mohan Kumar
Advait Films, Delhi [SRFTI]
Ankit
Ankit Arya
Baqsa Productions, Delhi [SRFTI]
Christo
Christo Tomy
Filmmaker, Ernakulam [SRFTI]
Supriya
Supriya Tirkey
Freelance Animator, Mumbai [NID]